I had never seen anything like it. I put the faux silk blouse into the basket. A pop up flashed across the screen ‘your shopping basket is full’… Full? I said out loud. ‘How can a virtual shopping basket be full?’ I snapped my laptop shut, Zara you’ve lost me this time.
The Greeks called it hedonic pleasure, those fleeting moments that make us happy. A new car, a new dress, a funny movie. But it never seems enough, That which makes us happy at first ceases to make us happy soon after- The hedonic treadmill. And off we go looking for the next short term fix. I would never go without my hedonic pleasures. But I realise I won’t find enduring happiness at Zara online.
Eudaimonia on the other hand, means living in accordance with one’s true self. It means finding more meaning in life and being of service to others while doing what you love. I believe we don’t need to find one big life purpose. I think finding more meaning in what we do each day is a good start. Would you do more (unpaid) things at work in the name of a more purpose-filled existence? Let us know below.